A common thread running through all of these sites’ deals is that they are mostly about monetizing people’s attention and making them click.
“You can have a lot of value from a click through, but you can also be a lot more valuable by having a lot less engagement,” said Sam C. Smith, founder of the marketing consultancy BrandMatrix.
For example, the most popular deals on the site for getting people to buy something for $20 or more on Amazon and eBay usually involve a few different things: a freebie, a discount, or a bonus for signing up.
In other words, it’s all about the value proposition.
The sites also make clear what you get for your time and effort, and sometimes they even ask you to do something to earn that money back.
For instance, the deals that are on the “Amazon deals” page often have a link that asks you to sign up to earn the reward.
If you do, Amazon will give you some sort of credit.
But if you don’t, it won’t.
(This is a common practice for sites like Amazon Prime, which has a number of “buy it now” deals.)
Smith says that sites like this are designed to be a one-stop shop for people to signup for deals, and that’s an advantage when you have a large user base.
“People have a very limited amount of time to use their time,” Smith said.
“When they’re getting value out of it, they’re going to sign on.
They’re going, ‘I’ll spend my time and energy and get that reward.'”
Smith says his clients typically have a similar level of trust and loyalty as a user of Amazon Prime.
But in the age of digital billboards and online video, he believes these deals are becoming less appealing.
“We’re getting to the point where these sites are selling you an app that you’ll want to download,” Smith explained.
“They’re selling you a service that you’re going be buying for a very low price.”
That may be true for some users of some sites, but it may not be the case for everyone.
Smith points to a study by the consulting firm PwC that found that the majority of people who use a paid digital video service in the U.S. are not interested in buying that service from the company.
Instead, they want to buy their own content from sites like YouTube or Hulu.
“It’s really important for the people who are using paid services to understand that the platform is a one stop shop for what they want,” he said.
In fact, many people may not realize they’re missing out if they don’t pay for the service.
The problem isn’t just that a lot people aren’t buying these sites.
It’s that they’re not paying for it.
For one thing, people are being tricked into paying for digital video services because they’re being promised things that are really not what they’re receiving.
In the case of the ad deal, for instance, Amazon is offering a free video that they’ve created specifically for people signing up to get their free trial.
(The ads also appear to be free.)
So when you go to one of these ads, the person who paid to watch it has paid $6 for an ad they never saw, or $7 for a free one they actually watched.
“If you’re seeing a lot, it means they’re really getting the ad, but they’re actually paying more than they should,” Smith told Business Insider.
“The people who’re actually getting the ads may have a different level of familiarity with it, so they might see it differently than people who’ve seen it on a different site.”
The problem with all of this is that it creates a false sense of value.
While the sites might have a clear and unambiguous message, they might not have the best track record of keeping people engaged.
For this reason, many sites like these will be getting more and more scrutiny as the years pass.
The more people who sign up for these sites, the more they’re likely to end up spending more money, and the more likely that they’ll be more likely to sign-up for the services that they think are the best deals.